BETH SPROLE: NEW REVENUE GENERATION & TRUSTED ADVISOR
Market Strategist | Brand | Head of Product
I identify and commercialize growth possibilities for new revenue in B2B and B2C channels, with a specialty in regulated sectors – including Healthcare and Consumer Wellness. A classically trained Marketer and Commercialization Leader unlocks growth possibilities for stagnate businesses and early-stage companies ready to move from startup to stable growth at scale using a proven toolbox garnered from top-tier organizations (Philips HealthTech, CVS Health, Diageo, P&G) and education (Wharton/UPENN and Stern/NYU).
CEOs and CMOs often hire me to uncover the 'story in the numbers' and to identify and bring to market unmet market opportunities for category incumbents to digital-first challengers. I accelerate revenue growth and customer preference by creating new products and services and repositioning existing brands with new profit streams. My award-winning teams collaborate across countries, cultures, and functional expertise to continuously define best practices and achieve top market results:
- Led the first Philips business group globally to sell $1 million in one day on Amazon. Team earned the Philips Global Marketing Excellence and Philips North America Game Changer Awards for top, profitable growth.
- Created over $1.1 billion in new revenues across nine business sectors, from Healthcare to Beauty, Beverages, and Professional Services.
My disciplined, entrepreneurial approach with the propensity for action secures adoption, brand preference, and outsized results.
Contact
Beth Sprole
bethsprole@gmail.com | 203-644-2572 m
linkedin.com/in/bethsprole
Credentials: brandbuildingpartners.com
INCUBATES IDEAS TO SCALE.
REPOSITIONS BUSINESSES FOR GROWTH.